The Mission Statement:
“Our goal is to build strong and positive relationships with customers and the community, while providing honest and excellent customer service.”
A Chorus Line Dancewear & Costumes was founded in 1983. Reena, owner of Santa Clarita’s Reena’s Dance Studio, determined that she and her teachers were tired of driving to Hollywood for quality dance supplies. She opened a tiny 300-square-foot store in the Del Taco center, just down the street from our current location. The store first sold dance items from Capezio and Danskin, as well as costumes from dance studio recitals.
Our Original Store
Shortly after the opening, the Halloween season of 1983 helped to chart a course for the future. Customers began to come in asking for a wide variety of costumes and accessories to make their Halloween costumes unique. Reena, realizing that her little store could fill a need, added traditional and historical costumes, and accessories to the mix of dance and theatrical products.
With strong community support, the business grew, moving across the street to a much larger space in the former Kmart center. Reena’s daughters, Beth and Jana, became more involved as the store grew. They learned that it is best to start small, reinvest in the business and community, and above all else, always take care of your customer!
In 1997, with ongoing success, A Chorus Line Dancewear & Costumes moved to its current location on Cinema Drive. Reena’s maxim of reinvesting in the business held true – the store had grown from 300 square feet to 3,000 square feet. Now Reena, Beth, and Jana, were able to stock a more and ever-expanding variety of products—pointe shoes, theatrical makeup, wigs, costumes, and more.
Today, A Chorus Line offers diverse vendors, a multitude of products and great customer service. We are truly thankful for our customer support from Santa Clarita, and neighboring communities as well as those customers that travel to us from other parts of California.
For almost 40 years since the business’ inception, some changes have been made. Beth and Jana have taken the reins and are now running the business. But there is one constant – what Reena taught Beth and Jana –to always take care of your customer!
We look forward to meeting you soon! Thank you to all of our loyal customers for your support, we wouldn’t be here without you!